>>> Guaraná Antarctica - Mother's Month

No fluffy margarine commercials here. 
As Mother's Month approached, we teamed up with real mothers to craft a campaign that authentically portrays motherhood, steering clear of superficial clichés or romanticized motherhood scenarios. 

Agency: SOKO FLAGCX フラグ
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"Mother's confessions even became 
an episode of ''Não Inviabilize,
one of the most listened-to 
podcasts in Brazil." 
We even turned the real mom's confessions into a film series that proves the perfect mom plan doesn't stand a chance when reality hits the scene
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