>>> Love Patches
That's how we turned love and encouragement into elements of the formula for one of the most popular anti-smoking treatments.
That's how we turned love and encouragement into elements of the formula for one of the most popular anti-smoking treatments.
50% OF SMOKERS
TRY TO QUIT SMOKING
Source: World Health Organization
TRY TO QUIT SMOKING
Source: World Health Organization
72% ARE UNABLE
TO QUIT SMOKING
Source: Foundation For a Smoke-Free World
TO QUIT SMOKING
Source: Foundation For a Smoke-Free World
Stopping smoking is not that easy. Although there are treatments to help quit the addiction, the support of loved ones is essential for the smoker not to give up trying. That's why we developed the first anti-tobacco patches that, in addition to nicotine, had an even more powerful element: love.
Every patch came with a motivational phrase to encourage those who are struggling with smoking. The phrases varied from person to person, with versions from children to parents, from parents to children, from friends to friends, among others.
In a stand set up in the corridors of the mall, people who wanted to encourage someone to quit smoking were able to customize a kit with anti-tobacco patches.
